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Colors and Emotions

During the mid-20th century, Bvlgari earned the moniker of “master of colored gemstones” from its most loyal clientele. This reputation stemmed from the Maison’s ability to communicate genuine emotions through its gem selection. Colors, after all, deeply influence our unconscious minds and can evoke specific emotions. Isn’t it true that we speak of being “red with anger” or “feeling blue”?

The act of wearing a piece of jewelry is rarely insignificant—it is often tied to feelings of joy, love or empowerment. This emotional connection can be found in Bvlgari’s creations, such as the Allegra collection (“happiness” in Italian) and the entwined hearts of Doppio-Cuore (“double heart” in Italian), both of which embody the Maison's mission of sharing emotions. Similarly, the polychromatic scales of the Serpenti collection, with their infinite range of colors, don’t evoke fear but instead empower the wearer with the strength of the animal they represent.