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The Wonder Gem—A Kaleidoscope into Bvlgari’s Timeless Heritage

The Wonder Gem invites you to step into an immersive kaleidoscope, where the rich heritage of Bvlgari's iconic campaigns comes to life in an engaging play of colors, shapes and light. This interactive video installation draws from the Maison’s stunning visual language and imagery.

As you step into the illuminated circle on the floor, the sequence begins, activating one of four animations, each imbued with its own distinct energy, drawing you deeper into Bvlgari’s visual history. With each interaction, a new animated vision is triggered, accompanied by a layered sound tapestry mirroring the objects and themes seen in the campaigns.

Set within the walls of this room, six small additional screens invite you to peer into dynamic interpretations of twelve iconic Bvlgari campaigns, transforming these classic images into miniature animated worlds.

The Wonder Gem is not only an exploration of advertising as a creative medium, but also a celebration of Bvlgari’s ability to transform color and emotion into unforgettable works of art.