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2．Color Symbolism

However, modern scientific attempts to categorize our perception of color can clash with other, less rational dimensions of the experience. Indeed, color is also deeply cultural. It is understood through the prism of the environment in which we are raised and the civilization we belong to. Each individual can have a personal, emotional reaction to specific colors, and different cultures and traditions may assign contrasting meanings to the same color. For example, the concept of death—universal in its nature—may be experienced through mourning attire in black in certain cultures, while others may associate it with white.

The study of color thus encompasses a wide range of narratives, where commonalities and differences enrich humanity. While the science of color often excludes black and white from its primary palette, instead treating them as modifiers that darken or lighten other colors, cultural studies approach these hues differently. From prehistoric cave paintings to the ancient frescoes of Pompeii, white, black and red were often used together, forming the basis of many ancient artworks. Thus, it is no surprise that Bvlgari, with its Roman heritage, skillfully played with these three fundamental colors.