“KASHIWA SATO” Main Visual


Since opening in 2007, the National Art Center, Tokyo has regularly organized exhibitions on design and architecture in line with its active policy to present a large variety of artistic expression and offer a fresh perspective on creativity in the arts. Embodying this policy, an exhibition on the work of Kashiwa Sato is planned.
Kashiwa Sato (b.1965) is best known as the creative director for many major industrial and non-industrial design projects. After having engaged in innovative advertising projects as an art director at Hakuhodo Inc. in the 1990s, he started his own independent business in 2000. Since then, he has been devising the organizational and visual identities and branding strategies for clients in a variety of fields: corporate, educational (including a kindergarten and a university), medical (a hospital), the arts (museums), entertainment, fashion, and local industry. His work has attracted local and international attention.
Sato’s unique methodology is to adapt a basic principle of visual design — clarifying the information to be conveyed, grasping its essence, and deriving visual language and signposts that are immediately accessible to a mass audience — and apply it to a wider, more diverse range of situations far exceeding the purview of visual design. His work has not only expanded and advanced the notion of design but also exerted influence on various aspects of society — cultural, economic, and the patina of our daily lives.
In a presentation curated by Sato himself — his largest private showing — the exhibition will span thirty years of endeavor and explore his activities from different angles. By experiencing his multifarious achievements as “artworks,” the viewer will be offered the opportunity to share the excitement and enjoy of their peerless creativity.

Date *Dates Changed
February 3 (Wed.) – May 10 (Mon.), 2021

Closed on Tuesdays
*Open on February 23 (Tue.) and May 4 (Tue.),
but closed on February 24 (Wed.) instead.
Opening Hours 10:00-18:00
*10:00-20:00 on Fridays and Saturdays
(Last admission 30 minutes before closing)
Venue The National Art Center, Tokyo,
Special Exhibition Gallery 1E
7-22-2 Roppongi, Minato-ku, Tokyo 106-8558
Organized by The National Art Center, Tokyo / SAMURAI / TBS GLOWDIA / BS - TBS / The Asahi Shimbun / TBS RADIO / TBS
Co-organized by PIA Corporation
With the special sponsorship of UNIQLO / Rakuten / NISSIN FOOD PRODUCTS
With the sponsorship of Seven & I Holdings Co., Ltd. / YANMAR HOLDINGS CO., LTD.
Urban Renaissance Agency / ABLE & PARTNERS INC.
Waimarama Japan Co., Ltd. / LDH JAPAN / Kura Sushi, Inc.
Senri Rehabilitation Hospital / DD HOLDINGS / beauty experience Inc.
MITSUI & CO., LTD. / TANSEISHA Co., Ltd. / Tansei Display Co., Ltd.
GLP Japan Inc. / Nissha Co., Ltd. / CASIO COMPUTER CO., LTD.
Honda / AP COMPANY CO., LTD. / Yamashita PMC Inc. / MIWA YAMAMOTO
OCHABI Institute / AOKISHUZO The Sake Brewery Co., LTD.
ITAMI SANGYO CO., LTD. / Kanebo Cosmetics Inc.
Kirin Brewery Company, Limited / YAMAGATA DANTSU
Culture Convenience Club Co., Ltd. / Meiji Gakuin University
With the cooperation of Imabari Towel Industrial Association / KIHARA INC. / Keio University / International Karate Organization Kyokushinkaikan
With the support of Arita Town / Urban Renaissance Agency
Admission Further details on the exhibition will be announced this winter
Inquiries (+81) 3-5777-8600 (Hello Dial)

Artist Profile

Kashiwa Sato

Creative Director
Kashiwa Sato is a leading creative figure in Japan who brings fresh perspectives on today’s global society. Born in Tokyo in 1965, he is a graduate of the Department of Graphic Design at Tama Art University. After a period of employment at Hakuhodo Inc., a prominent Japanese advertising company, he started his own independent business in 2000, establishing the creative studio SAMURAI the same year. As a brand strategy architect he has earned high regard in a variety of fields for consistent, comprehensive work distinguished by a powerful creativity — from conception development and the design of communication planning to visual development. Among his major projects have been logo design for the National Art Center, Tokyo and the Tokyo Metropolitan Symphony Orchestra; creative direction in branding for Uniqlo Co., Ltd., 7-Eleven Inc., the Rakuten Group, and the Imabari Towel Industrial Association; and total branding design for Fuji Kindergarten and Yokohama’s CupNoodles Museum. In recent years his work has expanded to include such large-scale architectural projects as the Takeda Global Headquarters and Nissin Food Products Co., Ltd.’s Kansai factory. Sato was appointed a Japan Cultural Envoy by the
Agency for the Cultural Affairs of Japan for 2016 with a focus on deepening and broadening international understanding of Japan’s quality products, culture, techniques, content, and so forth. These are just a few of the books he has authored: Kashiwa Sato's Ultimate Method for Reaching the Essentials (Nikkei Business Bunko), Kiki-jozu hanashi-jozu [Good listener, skilled talker] (Shueisha), and Sato Kashiwa on Meetings: Achieving Breakthroughs in Your Conventional Meetings (Daiyamondo-sha). Among his many awards are the Mainichi Design Prize, the Tokyo ADC Award (Grand Prix), the Tokyo TDC Prize (Gold Prize), the Asahi Advertising Award (Grand Prix), the Kamekura Yusaku Award, and the Japan Package Design Award.
Official website: kashiwasato.com

Related Events

Information on events will be posted as soon as details are decided.